Built for independent school photographers

Everything you need to run picture day, start to finish.

Photo Chalk handles the contracts, payments, and delivery, so you can focus on the shoot and the schools you serve. No piecing together a dozen tools, and you keep more of what you earn.

  • You get paid directly
  • No facial recognition of kids
  • Photos stay on your machine

Trusted by independent photographers and the schools they serve

From the founder

I’m Leah, and I shoot picture day too. For years I loved the work and dreaded the software: clunky, corporate, and taking a big cut of money I’d earned.

So I built the tool I wished existed: one that runs natural, outdoor shoots at volume, never scans a kid’s face, and pays you directly. Read the whole story →

Leah O'Connell · Founder, Photo Chalk

A fresh take

Picture day, reimagined.

School photos don’t have to be the stale gym-backdrop assembly line. Here’s what makes Photo Chalk different.

Real photos

Natural, outdoor, personality-driven shots that look like the kid, not the stale gym-backdrop assembly line.

Privacy by default

No facial recognition, ever. Photos are matched by the time they were taken and stay on your own machine.

Flexible ordering

Families only pay for what they love, with individual prints and digital downloads instead of forced packages.

The whole system, start to finish

From first hello to prints in families’ hands.

Picture day is only the middle of the job. If you’ve never run school photography, you might not realize everything involved, so here’s the entire workflow Photo Chalk covers, end to end.

  1. 01

    Connect & sign

    It starts before picture day: first outreach, contracts, and family consent, all handled for you, so the school feels safe hiring someone local.

  2. 02

    Photo day

    Shoot how you like, outdoors and in natural light. The app organizes photos by time as you go, so no kid gets missed.

  3. 03

    Cull & edit

    AI picks your keepers right on your computer, and you always have the final say. Polish in Lightroom when you want to.

  4. 04

    Publish

    Families get a clean, passwordless gallery, ready to browse on any phone with one simple deadline.

  5. 05

    Order

    Parents order only what they love, and the money goes straight to your own account. No held funds, no surprise cut.

  6. 06

    Deliver

    Prints and digitals land in families’ hands, closing the loop from first hello to finished photos.

You keep more

You only pay from what you earn.

There’s no subscription and nothing to pay to use the app. You pay a small commission only when you make a sale, and the money goes straight to your own account. You see the full breakdown before you ever publish a gallery. No held funds, no surprise cut.

See pricing

Where a sale goes

  • Your payout
  • Photo Chalk fee
  • Sales tax

Example only. Your real numbers are shown before you publish.

Build your business

Tools that bring schools and families back, built in.

Photo Chalk isn’t just picture day. It helps you grow the relationships that turn one booking into next year’s.

Stay in touch with families

Invite the families who order to your newsletter and keep the connection going long after the gallery closes.

Give back to schools

Share an optional slice of each sale with the school. The local goodwill is what gets you invited back.

Come back next year

A strong relationship this season becomes an easier booking the next, so your business compounds year over year.

Free to use. Download Photo Chalk and get going.

No subscription, no upfront cost. You only pay from what you earn, and keep your work, your clients, and your money.